I went to a networking event last week and a speaker brought her business to life with real-life stories of clients.  She runs a charity

As a freelancer of nine years, here are some things I would recommend considering during this seasonal break.

You never know who you might meet at networking! Even Dame Kelly Holmes needs to meet new biz contacts sometimes!

You’re sat at your desk. Hmmm, how to start?

Here are the books I’ve been reading in 2025 with a short review.

… We chatted and discussed the following options for her business between us. I hope they inspire you too if you’re in a rut. They’re obviously not exhaustive but there may be something in here that you haven’t tried before or need to restart.

As some of you faithful will know, I’ve been telling businesses to jump on the newsletter bandwagon for a while now. The concept of ‘owned audience’ is just confirming that belief.

This is a common question amongst business owners.  Why should I pay for a copywriter when I can do it myself?  What does a copywriter deliver that I can’t do? Why don’t I just use AI? 

As a freelance writer, I interview for articles regularly. I’m always learning when it comes to interviewing people but here is a list of tips that I’ve picked up along the way so far.

Outsourcing is something we all do whether we realise it or not - it could be by employing a cleaner, a gardener, or even buying ready meals! Here’s why you should do it in your business.

My friend & Writers’ Group member Emma Jefferys encourages a ‘Ta Dah’ list, a list to help you realise what you’ve achieved. And I thought I’d make it public!

I haven’t written anything about my time to date in California, but I felt compelled to convey my love for this country in amongst all the election hype.

October may seem like the beginning of autumn or fall, but it’s a good idea to start planning your holiday season marketing for your business now.

I’m often asked for examples of my work so here is a portfolio of recent and varied pieces.

There are reasons why it’s illegal to marry your cousin and one of those is because of the lack of diversity in the gene pool leading to abnormalities in any offspring. An odd way to start a blog on artificial intelligence but it’ll all make sense!

Steph Caswell is an author of six non-fiction books, a writing coach and developmental editor.  She started out writing about best practices in teaching, her 'original' career and after the success of that first book, she realised her love of writing. 

It’s not long until the ‘Greatest Show on Earth’, the Olympic and Paralympic Games. You might not be a brand sponsor, you might not even be a fan, but you and your business can leverage the Games for content, or any global event for that matter.

‘How can I do this for my business when my business isn’t related to sport?’ I hear you cry. It’s definitely possible. Here are some examples for some entrepreneurial friends of mine.

It’s coming to the end of the academic year in the UK and US and that means exams, tests, finals - whatever you call them - are upon us. Recently, a friend asked me to help her son edit a piece he’d written for the school newsletter. It was about something that he’d achieved and so was written with pride; it was informative and told a story. Overall, it was an engaging piece of writing. There were a few changes that I suggested, and I thought they might be worth passing on.

Don’t worry, this isn’t going to be a ‘woo woo’ kind of a blog but I saw a psychic. I had a session with Fiona, for the second time last week. Her opening comments really resonated with me (as did the whole session, really, but that’s not for here).

This is the first in my series of how it works, ‘it’ being working with me, Caroline Kings. Hopefully this blog will answer some of your questions on the blog writing process, but if you have any others, please get in touch! caroline@Carolinekings.com or just hit the ‘Contact’ button above.