I begin all web copy projects with a questionnaire which asks, for example, why you want to build a new website now, how do you want to come across, and what are your values. …

Every Tuesday I used to publish a tip about writing for your business or freelancing.

You want and need a website! You’re excited and want it to be finished ASAP but you haven’t got time to build it yourself. What to do?

Your mailing list lives and breathes; it shouldn’t stagnate. Here’s how to maintain its vibrancy.

I went to a networking event last week and a speaker brought her business to life with real-life stories of clients.  She runs a charity

As a freelancer of nine years, here are some things I would recommend considering during this seasonal break.

You never know who you might meet at networking! Even Dame Kelly Holmes needs to meet new biz contacts sometimes!

You’re sat at your desk. Hmmm, how to start?

… We chatted and discussed the following options for her business between us. I hope they inspire you too if you’re in a rut. They’re obviously not exhaustive but there may be something in here that you haven’t tried before or need to restart.

As some of you faithful will know, I’ve been telling businesses to jump on the newsletter bandwagon for a while now. The concept of ‘owned audience’ is just confirming that belief.

This is a common question amongst business owners.  Why should I pay for a copywriter when I can do it myself?  What does a copywriter deliver that I can’t do? Why don’t I just use AI? 

As a freelance writer, I interview for articles regularly. I’m always learning when it comes to interviewing people but here is a list of tips that I’ve picked up along the way so far.

Outsourcing is something we all do whether we realise it or not - it could be by employing a cleaner, a gardener, or even buying ready meals! Here’s why you should do it in your business.

My friend & Writers’ Group member Emma Jefferys encourages a ‘Ta Dah’ list, a list to help you realise what you’ve achieved. And I thought I’d make it public!

I haven’t written anything about my time to date in California, but I felt compelled to convey my love for this country in amongst all the election hype.

October may seem like the beginning of autumn or fall, but it’s a good idea to start planning your holiday season marketing for your business now.

There are reasons why it’s illegal to marry your cousin and one of those is because of the lack of diversity in the gene pool leading to abnormalities in any offspring. An odd way to start a blog on artificial intelligence but it’ll all make sense!

Steph Caswell is an author of six non-fiction books, a writing coach and developmental editor.  She started out writing about best practices in teaching, her 'original' career and after the success of that first book, she realised her love of writing.